Twenty-Five To Life - Mens Hairstylist - Direct Mailer
The Brief: Conceptualise a piece of direct mail for a hairstylist taking a well-earned vacation, reassuring clients that they will return and not to do anything rash.
The Solution: Everyone has been there. Forgot to book a haircut appointment and now whenever you move your head a tiny bit, your hair falls over your eyes like the Dulux Dog. This was our greatest challenge, how do we stop people from just going to another hair salon whilst Twenty-Five to Life is on vacation. Simple. Give them a challenge. So we challenged them to grow out their hair and beards and post their progress to Instagram and stand a chance to win awesome prizes.
