What It Is: For Easter 2017, Christ Church Otsego wanted to unveil a brand new Easter event that would inspire people to come to the services & festivities surrounding the important day. What better way than an Easter Egg Hunt that taught the kids about Jesus? Thus, The Egg Dash was born.

My Contributions: I designed the logo for the event, using eggs for the base of the logo to accurately represent the event and operate within constraints. Colors and structures were drawn from the common use of pastels for Easter event marketing.

What Happened: My concept was then put onto yard signs, a display in the church chapel's lobby, on video promotions, and CCO's social media; which prompted people to register on TheEggDash.com. The event, which took place on Easter Sunday 2017, brought in fifteen new families to Christ Church Otsego and was a big hit with the kids!!