To announce the armoured Guard vehicles from Mercedes-Benz to a targetgroup that is increasingly exposed to risks of attack and vandalism.

The implementation:

A realistic but feather-light foam cobblestone has been sent to thetarget group by post. The packaging has been weighted to increase the surprisewhen they remove the light cobblestone.
The direct telephone number on the enclosed business card has allowedinterested parties to contact the Mercedes-Benz Guard specialist directly.