// Project // Imagine
// Client // Far East Consortium
// Client // Far East Consortium
Far East is determined to create
a new, energetic Melbourne destination. In support of this, Pop Union and Undercoat sent out an expression of interest, looking for 8 artists to transform 8 spaces during a pop up artists’ residency - Lights On | Lights Off.
And their search found us!
Over 4 weeks, colourful tins
of paint were poured over
the huge word Imagine.
Its aim was to use design
as a circuit breaker for the passers by. To get people to take a breath from their busy lives,
and reflect and imagine what other possibilities there could be.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f2706952238959.5909e0095042d.jpg)
![typography graphic design art direction installation public art The Cutaway](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dbe30a52238959.5909e00aba92a.jpg)
![typography graphic design art direction installation public art The Cutaway](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e2e93d52238959.590ab0d3a2357.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/af183e52238959.5909e009c4504.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76d8ff52238959.5909e009c3fb4.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e72ae52238959.5909e00a52d69.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/43af8452238959.5909e00a53532.jpg)
![typography graphic design art direction installation public art The Cutaway](https://mir-s3-cdn-cf.behance.net/project_modules/1400/27dd7652238959.590ab1498814d.png)