BAU was a proposed naming and visual identity for a new college town in Burj Al Arab/ Egypt. BAU is an abbreviation for Burj El Arab University. This was not the final direction approved. Final name and aesthetic was done by Nora Aly find it o n this link https://www.behance.net/gallery/46104131/Nabta-Town-Branding
Client: Upscale Egypt Art Director: Sarah Mossallam Agency : Kairo ECD: Hesham el labban
