This design was 99 design contest finalist. 

The IUBH - International University of Applied Sciences - offers four different study models with a total of over 10,500 students at 12 German locations. The IUBH values, which should be reflected in the new logo appearance, are: innovative, courageous, high performance, customer oriented and passionate.

Client needed different logo versions (only in the sub-brand), which should be visually very close to each other.

Submitted visual solution consist from word IUBH in which the letter "u" both main strokes form rectangle around word. That rectangle is shortly interrupted by point on letter "i". Logo versions differ only in the point color of letter "i" and therefore are visually very close.