Whirlpool Ads (Student)
A Love That Lasts
A Love That Lasts
Buying an expensive appliance is a big decision that requires a great deal of consideration, not unlike committing to be with another person for the rest of your life. This campaign compares the two relationships, urging the consumer to choose a love that lasts.
"You've ruined me for other refrigerators".
"A kitchen that isn't afraid of commitment."
"You always remember your first".
