![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e0fec940585125.5606dfefd1e73.jpg)
Logo Variations
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/faa06840585127.5606e02530b2b.jpeg)
Prada Transformer by Rem Koolhaas/ OMA
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/651a3240585129.5606dfc148ef4.jpeg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/disp/69d40740585131.5606dedf4d12d.jpg)
Print Literature
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c41cb640585133.5606e0ed94ce6.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6c2b5140585135.5606e0eda1bc4.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/44e44240585137.5606e2529b92a.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a58c1840585139.5606e023b316c.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c47b4640585141.5606dfc112295.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8321a140585143.5606e253b6620.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed5d2f40585145.5606e0edd5e23.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/79887140585147.5606dfef26362.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/34345340585149.5606e0ed51e7a.jpeg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4f024e40585151.5606e02585e1e.jpg)
![brand strategy concept development identity design system print environmental Event Design interactive prada oma PRADA TRANSFORMER fashion](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7fec1540585153.5606e25367c07.jpg)
Website http://www.prada-transformer.com
Designed by OMA, Prada Transformer was a temporary cultural pavilion situated on the grounds of Seoul's Gyeonghui Palace, housing a fashion exhibition, movie theatre, art exhibition, and special event space. The tetrahedral structure was flipped between each phase, fundamentally changing the configuration of the space. Our branding featured a transforming identity system, all the printed materials for each event (Fashion, Cinema, Art, Student Take-over), and a highly dynamic website.
Prada-Transformer.com
Prada-Transformer.com