XBOX ONE
Hardsell Print Ad
Utilizing creative writing for an engaging headline, tagline, and the bodycopy, supported with gamer-tempting and high tech visual is the main concept of these XBOX ONE hardsell print ad. Provocative headline were used in the SmartGlass Xbox One ad to raise curiosity, therefore information about the advantage of Xbox One with it’s SmartGlass application would put Xbox One in a higher state than it’s competitors. Use of a clean design in the ad’s concept to give the high tech impression for the reader.
“Take What’s Belong To You” and “DUST ‘EM” use the same headline concept although for another purpose. “Take What’s Belong To You” referring to the HALO 5 Guardians storyline. The headline itself has a double meaning, “what’s” in the tagline also referring to the XBOX ONE console which every gamer would belong to.
“DUST ’EM” also has dual meaning. The first meaning referring to the XBOX ONE‘s exclusive game Forza Horizon 3, a competitive racing video game famous for it’s festival theme and online community. The headline also referring to the gamers community to get XBOX ONE as fast as possible, or they will be “dusted” by others.
