Undermates™ is an idea that has been in the making for awhile. With the goal to infuse the active spirit of Colorado into the products that we wear while doing the activities we love. Undermates™ hopes to spread the joy of Colorado lifestyle across the entire US.

When approaching the branding for this company, we wanted a brand that was established, approachable and fun. The custom chosen slab serif logotype accomplishes just that. The letterforms are playful, yet bold, and it is  easily legible and recognizable on product and beyond.

We invite you to give these puppies a try — they are comfy, fun and supportive.

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For more, check out our website Vicarel Studios x Bartlett Creative
or follow along on instagram @adamvicarel x @bartlett_creative