NYU Biology Ph.D. Brochure for 2017 was a rebranding initiative for the department. It needed to display its prestigious and elite image for prospective researchers and faculties. I was the lead designer and worked on the project with a rigorous yet open methodology.
PROCESS
01_Finding the brand through interviews, word descriptors, and affinity diagrams.
At the heart of every project is the client. Their experience, their perception, and their vision are needed to form the best brand. It is important for every brand to display itself honestly and with pride. I started the design process through interviews and collecting words.
These were the basic questions I had :
• Who they thought they were? (Faculty, researchers, staff)
• How they wanted to be portrayed to the world and prospective researchers?
• Who they were searching for to invite into their facilities?
• Who they thought they were? (Faculty, researchers, staff)
• How they wanted to be portrayed to the world and prospective researchers?
• Who they were searching for to invite into their facilities?
After organizing a general branding experience through diagrams, I started by print project by choosing the font.
02_Exploration of styles based on research
It was a back and forth discussion; on imagery, emotions, experiences, font legibility & usability, and of the quotidien in the biology department. We then moved on to graphic imagery of shapes and colors.
03_Mapping out the design research for work
As I funneled the design research, we arrived at the end of the tunnel. The fonts were ready, the colors were discussed and the template for the brochure had finished. It was a design process which took account of re-usability with in the department of Biology. This was a re-branding initiative for the department starting with its brochure. The design was set and content was being collected to print for 2017.
