RIPPLE
FALL SOUND ASLEEP
Help, an over-the-counter drug brand, promises to provide simple remedies for everyday life. However, these quick fixes only provide short-term impact. Their ethos, embodied by the phrase “take less”, stems from a humane and simple approach to pharmaceuticals.
In 2030, Help is reimagined to enhance a single, natural remedy — sleep. (View the brand report here to find out more).
Ripple is a passive technology to help relax your breathing rate as part of the sleep ritual. By placing the speaker under your pillow, ebbing and flowing auditory feedback reacts to your breathing pattern, monitored wirelessly by the receiver. The rhythm of the audio gradually slows, encouraging your breathing rate to match the pattern and induce your body’s natural stress relieving hormones.
DISSECTION & DEVELOPMENT
By evaluating Help's core values as a brand and engaging with emerging societal trends, significant opportunity for product development was revealed. With an increased age of retirement, an unsustainable work-life balance and a high dependency ratio, sleep will become increasingly precious to us all.
This pure and empathic solution, in natural harmony with the individual, represents a proactive approach that takes sleep beyond the bedroom. By striving to readjust the work-life balance during the daily routine, passive technology reintroduces sleep as a ritual. Help’s products will help you to live more.
