Doha, Qatar, is one of the fastest growing cities and cultural centers in the world, and recently entered the bidding to host the 2024 Summer Olympic Games. The branding solution focused on design elements found in Qatar’s Islamic art and architecture, and used high-resolution visuals of Doha’s distinctive skyline to highlight its recent innovation. A promotional poster depicts abstract images of athletes in the most popular Olympic sports stylized to be reminiscent of Arabic script.
The branding for the Doha 2024 Olympics features the country's national maroon prominently, along with a pattern of openings that echo the archways of historic Islamic architecture. It includes stationery, business cards, a website and several posters.
A promotional poster for the Doha 2024 Olympics, featuring stylized images of the most popular Olympic sports and inviting passersby to experience the Olympics in Doha.
An example of the Doha 2024 logo in use on a promotional t-shirt.
