Polaris is a book store who provide good books and events for book lovers.The aim of school project was to create a new visual identity. The main idea for logo of 'Polaris' was to create a logo which is simple a goes along the texture I created for this project.
The texture I made for this project has to be abstract and simple, but still remind target audience that this is about books and reading. Each elements were created in Illustrator with simple shapes.
Since typography were going to be a big part of a new visual identity I used them as my main focus on posters and will give people an emotional contexts. At the same time I used elements from my texture as a part of the typography message.
