Concept Toys is an education based startup that creates customizable and programmable robotic kits for all ages and skill levels. The Department developed an identity system with multiple applications– both virtual and analog.  A new custom logotype, marque, and color pallete helped to introduce the theme of "playing is learning" along with the tag line "build/code/play". Supergraphics were designed for the office, as well as a new responsive website, online store, product marketing materials, and packaging for their initial product line release.