While working as a designer at UW Whitewater's University Center, I was responsible for creating a variety of promotional images such as posters, social media images, web banners, flyers, and other materials. For most projects I had the opportunity to work closely with different departments within the university, especially the school's bowling alley and art gallery.
One of my main responsibilities was to strengthen the UC brand (one of a friendly, welcoming, and inclusive nature) with every work I created. I accomplished this in part through a long-term series of illustrations that celebrated holidays of different types and cultures.
Perhaps my greatest challenge in this position was to understand and work with the design preferences of multiple clients on campus. For example, Roberta's Art Gallery liked intricate and well-drawn designs with muted colors, while Warhawk Alley preferred bold illustrations, and bright, loud colors.
