This was a series of corrugated counter POP's and free-standing ship-in POP's for the YOO brand. YOO's price point focus with these particular products was much more of an "impulse buy" position, so the concept was to present the product almost like you would candy at the check out aisle. We used the OLD YOO/NEW YOO graphics from their phone/web app and really pushed the playfulness of the color selections and branding.
front 3/4 view of a free standing / ship in POP
front 3/4 view of a YOO2 counter display
front 3/4 view of a YOO R2 counter display
