THE NEXT GENERATION ATM
THE OBJECTIVE:
The client wanted something intuitive yet modern targeting both young and mature audiences. It wanted to give its machines a new UI and UX creating a refreshing and smart experience. The purpose to show how the brand has propelled forward with the latest technology and trends giving its users confidence in their future.
THE CONCEPT:
The entire user journey has been designed and created meticulously to ensure a smooth and fully functional experience. The key functionalities of the machine were kept but was given a modern approach to keep the sense of familiarity amongst the brand's loyal supporters. The design is kept clean, sleek and pragmatic with a grid system to make transactions a breeze. The direction of the UI and UX was to be kept more lifestyle and friendly adding in elements of everyday information to create a smarter and wholesome experience.
