mHub
mHub is a digital workplace app, helping to collect, organise and share important information on mobile devices within a company or organisation. In the build up to launching a new version of their app they approached us to develop a new identity for their company, and by extension their main product.
The identity was based around the idea of how mHub connects different apps together, and enables connections within an organisation by giving everyone easy access to the same content. To show this we created an icon with a hidden ‘plus’ symbol inside it, and a suite of assets based around the plus and connections. We applied this concept across the whole brand identity, including selecting a new geometric typeface, a fresh and bright colour palette, and assets such as an icon set and brochure template.
