In contrast, the below shots showcase the UK seaside town of Southend on Sea.  This iconic seaside location represents the tone of many British seaside towns; with a heavily kitsch backdrop echoing the 50's and 60's, but with a decaying facade of penny arcades and tourist tat offering a distraction from the beach itself it's a very different beach experience to the shots above.

Despite being taken in the peak of UK Summer it was fascinating to me to see the real reluctance of people to fully embrace the environment. They sit fully dressed, almost scared of interacting with the beach/water, and seem more interested in the attractions away from the water, than the water itself.