Walmart College CD ROM: The Link
Starting in 2003, Walmart's marketing team tapped me to lead the creative on a series of interactive CD ROMs aimed at developing brand loyalty with college students. Each CD was distributed via school newspapers and welcome packs to new students and included free music, movie previews, video game previews and promotions on Walmart merchandise.
Working with a Marketing Manager, I helped choose appropriate merchandise, procured samples, organized and art directed photo shoots. I also developed the look, architecture and illustrations for the interactive graphics. I worked with an outside company, Tag Digital Media, who programed the interactivity on the disc to pull all the elements together into a finished piece.
Click the link to view a few thumbnails of the interactive portion of the CD.
http://www.tagdigitalmedia.com/MAC/assets/walmartLink.swf
Also Check out these other CD ROMS I worked on with Tag Digital Media for Wal-Mart. My role in these projects was the same as the one above.
http://www.tagdigitalmedia.com/MAC/assets/walmart3Portfolio.swf
http://www.tagdigitalmedia.com/MAC/assets/walmartCameraPortfolio.swf
Starting in 2003, Walmart's marketing team tapped me to lead the creative on a series of interactive CD ROMs aimed at developing brand loyalty with college students. Each CD was distributed via school newspapers and welcome packs to new students and included free music, movie previews, video game previews and promotions on Walmart merchandise.
Working with a Marketing Manager, I helped choose appropriate merchandise, procured samples, organized and art directed photo shoots. I also developed the look, architecture and illustrations for the interactive graphics. I worked with an outside company, Tag Digital Media, who programed the interactivity on the disc to pull all the elements together into a finished piece.
Click the link to view a few thumbnails of the interactive portion of the CD.
http://www.tagdigitalmedia.com/MAC/assets/walmartLink.swf
Also Check out these other CD ROMS I worked on with Tag Digital Media for Wal-Mart. My role in these projects was the same as the one above.
http://www.tagdigitalmedia.com/MAC/assets/walmart3Portfolio.swf
http://www.tagdigitalmedia.com/MAC/assets/walmartCameraPortfolio.swf
