Shiv Madan's profile

Aaina : "Join Us - Not" Campaign 2015 | TVC + PRINT

Shiv Madan
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Brand: Aaina Dramatics, MIT Manipal
Category: Arts and Entertainment
Target Audience: 17-20 year old, Manipal University fresher student
Objective: To establish Aaina Dramatics as the foremost and leading dramatics society in & around Manipal. The USP of Aaina through this campaign was to emerge as the sole society (in a pool of about 50) which didn't send across the same boring old message - 'please come join', and yet still got the word trending. The campaign saw a gargantuan outcome with a record 500+ registrations. 
Medium: Print Ads + TVC

360 degree manipal Theatre reverse psychology acting copywriting membership MIT auditions recruitment
360 degree manipal Theatre reverse psychology acting copywriting membership MIT auditions recruitment
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360 degree manipal Theatre reverse psychology acting copywriting membership MIT auditions recruitment
360 degree manipal Theatre reverse psychology acting copywriting membership MIT auditions recruitment
Aaina : "Join Us - Not" Campaign 2015 | TVC + PRINT
Published:
Shiv Madan's profile

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Shiv Madan's profile
Bhilai Nagar, India

Aaina : "Join Us - Not" Campaign 2015 | TVC + PRINT

A campaign to advertise the "The Orientation" - an insight into the mystical and marvellous world of college theatre and all the shabang that com Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives