Visual Essay - Branding
I really enjoyed this project, as we were asked to not only produce an essay into our chosen subject of specialty, but we could also bring the essay out of the usual white paper with black text, we were able to create something which would be visually more appealing, and make people actually want to read about my subject. I chose to research and write about what effect sub branding plays into a large corporate company, i talked about various companies such as Coca-Cola, Dell, and Pepsi, covering issues such as why they would want to have another brand underneath their existing company. This project overall helped me gain much more of an understanding into why this is common in todays market.
