Xiao Yi 4K action Camera is its 2nd generation camera which is design to fulfill needs of urban usage and sports enthusiasts. The challenge is to provide a package of 4K recording, weather sealed, long battery life, compact size and better wireless connection whilst keeping in lower price against its competitor Gopro hero4.

We started with a user-centered usability study including brainstorming, street interview and marketing research to figure out what’s the customer really need from a point-and-shoot pocketable action camera. Base on the current Xiaoyi action camera, we analysis the user experience and pain points that we can improve.

Form exploration and ergonomic study.

All the user needs were transferred into corresponding features.

CMF exploration.