Alpine Canada
2011 Rebranding
2011 Rebranding
The Alpine Canada brand and symbol have been restyled to welcome a new generation of Canadian ski champions. It draws from their strong history while providing an innovative and contemporary edge. The development of the restyled brand was influenced by the characteristics unique to Alpine Canada:
Speed
Speed
Innovation
Ingenuity
Wisdom
Unity
Pride
Strength
In April 2011, I was brought it as the lead designer to restyle Alpine Canada. My goal was help establish them as the most innovative and professional sport organization in the world.
