Brand: Aaina Dramatics, MIT Manipal
Category: Arts and Entertainment
Target Audience: 17-20 year old, Manipal University fresher student
Objective: To establish Aaina Dramatics as the foremost and leading dramatics society in & around Manipal. The USP of Aaina through this campaign was to portray recruitments for the dramatics society as adoption into a world of wonder. The videos were used to publicise the orientation and the campaign saw a gargantuan outcome with a record 500+ registrations.
Medium: Print Ads + TVC
Papa Nijer's Aaina
Copy : We don't know who Papa Nijer is, but after watching this, we definitely know that Aaina Dramatics is not all that it seems to be.
(Sketched & Filmed for Orientation 2013)
We're Adopting
Copy: Finding out that you're adopted might be surprising, and sometimes terrifying news. But when it's Aaina Dramatics that adopts you, it's the best news you can get.
PS - Didn't see that last bit coming, did you?
PS - Didn't see that last bit coming, did you?
(Sketched & Filmed for Orientation 2013)
The Manipal Lingo
Copy : Never have you seen an interrogation so uniquely terrifying that it will scare you for being a Manipalite. Witness how one manipalite tries to explain the meaning behind the Manipal Lingo.
P.S: "Tries" is an understatement.
(Sketched & Filmed for Aaina '14 orientation.)
P.S: "Tries" is an understatement.
(Sketched & Filmed for Aaina '14 orientation.)
The Selfie Teaser
Copy : Life is all about the choices we make, the paths we choose, the people we deci- yeah, but first let me take a selfie!
Stay tuned... This is just the beginning.
Stay tuned... This is just the beginning.
PS, Curiosity is surely an evil foe. Wonder why?
WUT!?
