This was a mock campaign created for The Smithsonian Museum of Natural History.  The client wanted a billboard to promote a new dinosaur exhibit, coordinating gift bags and merchandise tags for the exhibit, and a banner and timeline to display at the exhibit.  The pre-existing logo for the museum was to be incorporated in all of the designs, but a new tagline was required.  The target audience for this campaign was families and history buffs.  The elements for this campaign are all clean and professional, and they communicate their purposes well.

Media: Adobe Photoshop.  Original imagery from an unknown source.