POSITIONING
Industry Giant that brought the region economic growth and enabled Bahrain's economy to diversify away from oil.
One of the largest single site aluminium producers in the world.
Plant-wide safety culture
Major Exporter
Cares for it's 3000 employees
Environmentally conscious with world class emission controls, environmental management systems and award-winning environmental policies
Industry Giant that brought the region economic growth and enabled Bahrain's economy to diversify away from oil.
One of the largest single site aluminium producers in the world.
Plant-wide safety culture
Major Exporter
Cares for it's 3000 employees
Environmentally conscious with world class emission controls, environmental management systems and award-winning environmental policies
DIFFERENTIATION
Local: Eco-brand. Socially responsible. Nationalistic. Leader. Successful. Biggest & best in Bahrain.
Regional: First in the region. Global giant. Quality - premium aluminium.
Global: Middle Eastern. Quality. One of the world's largest aluminium smelters. One of the Big 10 aluminium manufacturers.
Local: Eco-brand. Socially responsible. Nationalistic. Leader. Successful. Biggest & best in Bahrain.
Regional: First in the region. Global giant. Quality - premium aluminium.
Global: Middle Eastern. Quality. One of the world's largest aluminium smelters. One of the Big 10 aluminium manufacturers.
BRAND ESSENCE
ALBA IS A SUCCESSFUL BAHRAINI LEADER WHO BELIEVES IN
QUALITY, EXCELLENCE, INNOVATION AND ECOLOGY.
Bahrain's ambassador to the world.
Imagine a world without aluminium.
Alba is in everything.
Alba is a universal part of our lives.
ALBA IS A SUCCESSFUL BAHRAINI LEADER WHO BELIEVES IN
QUALITY, EXCELLENCE, INNOVATION AND ECOLOGY.
Bahrain's ambassador to the world.
Imagine a world without aluminium.
Alba is in everything.
Alba is a universal part of our lives.
LEVERAGE STRATEGY
Alba is a leader in everything it does.Invests in environmental R&DHas a bigger social responsibility agendaIs a world class brandHas transparent & effective communication
Alba is a leader in everything it does.Invests in environmental R&DHas a bigger social responsibility agendaIs a world class brandHas transparent & effective communication
VALUES
FriendlinessProductivityInnovationNationalismSocial responsibilityEnvironmental excellenceSafetyQuality“One family spirit”
FriendlinessProductivityInnovationNationalismSocial responsibilityEnvironmental excellenceSafetyQuality“One family spirit”
PERSONA
Imagine the Alba brand as a person
MaleMatureDynamicMiddle EasternSuccessfulCaringLeaderEfficientProfessionalWell organisedSlim, fit, well built
Imagine the Alba brand as a person
MaleMatureDynamicMiddle EasternSuccessfulCaringLeaderEfficientProfessionalWell organisedSlim, fit, well built
VISION
To ensure ongoing contribution to the sustainable development of Bahrain and our stakeholders.To claim leadership status locally & regionallyTo become the world’s largest producer of primary aluminium
To ensure ongoing contribution to the sustainable development of Bahrain and our stakeholders.To claim leadership status locally & regionallyTo become the world’s largest producer of primary aluminium
WAY FORWARD
Strategically, Alba’s logo should evolve from it’s current form.
It should reflect our brand essence -taking Bahrain to the world /
Bahrain’s ambassador to the world.
Needs to be put in a Middle Eastern/ cultural/Bahraini context to differentiate itself.
Strategically, Alba’s logo should evolve from it’s current form.
It should reflect our brand essence -taking Bahrain to the world /
Bahrain’s ambassador to the world.
Needs to be put in a Middle Eastern/ cultural/Bahraini context to differentiate itself.
LOGO
Cuts in type face show movement, feeling of going forward
Shows forward thinking, growth, taking Bahrain forward
AluminIum feeling in shape and silver/grey colour
B is a strategic Bahraini element that has never been used before - it stands out with the red, also blending the Arabic & English names
Simplicity
Goes well with factory/industry, can be applied to helmets, uniforms, equipment labels, etc.
Modern typefaceInnovation in the way Arabic & English comes together
Cuts in type face show movement, feeling of going forward
Shows forward thinking, growth, taking Bahrain forward
AluminIum feeling in shape and silver/grey colour
B is a strategic Bahraini element that has never been used before - it stands out with the red, also blending the Arabic & English names
Simplicity
Goes well with factory/industry, can be applied to helmets, uniforms, equipment labels, etc.
Modern typefaceInnovation in the way Arabic & English comes together
Logo
Identity
