ESSE was hired to create and execute the U.S. premiere for Wilde Salome. The film's leading man and Director Al Pacino, captured audiences at the 2011 Venice Film Festival. Mr. Pacino and Producer Barry Navidi, agreed that maintaining the integrity of the film for the U.S. debut would require more than just the ordinary Hollywood red carpet, the duo saw San Francisco as a cultural art hub that would appreciate the film's theatrical nature, becoming the stage for the premiere.
A rare opportunity in itself to host an actor and visionary of of Mr Pacino's caliber, ESSE aimed to create an event that San Francisco would always remember. ESSE designed and executed the entire evening from the film's unveiling at the famed Castro Theater to the post soiree at the world renowned Fairmont Hotel. Securing national press including the Wall Street Journal, Huffington Post, San Francisco Chronicle, CBS, NBC news, ABC, Hollywood Reporter, Wilde Salome became the year's most anticipated event.
350 VIP guests attended the historical Castro venue for the premiere, among them: the one and only Al Pacino, the fashion visionary Jean Paul Gaultier, actress Dita Von Teese, as well as Joane Chenn, Peter Coyote, Robin Williams, along with SF notable figures Gavin and Jennifer Siebel Newsome, Randy Zuckerberg, and film enthusiasts alike.
About Wilde Salome
Wilde Salome Premiere, Castro Theatre
Al Pacino speaking with national and local televison news about the making of Wilde Salome
ABC 7 Coverage
ESSE Prinicipal, Jessica Engholm & Al Paicno at the Wilde Salome Premiere. March 21, 2012
The historic Castro Theater
VIP post event at the Fairmont Hotel Penthouse Suite
Burlesque star Dita Von Teese and fashion icon and designer, Jon Paul Gaultier
Al Pacino and Dita Von Teese
Testimonials
"Dear Jessica,
I want to say you handled the event with real style and made me very comfortable so I wanted to convey to you my gratitude. If you’re ever in Los Angeles or going to come please let me know, there are more things we are planning to do with this movie in this area. Thanks again" - Al Pacino, Actor/Director
"Jessica was a true professional andjoy to work with. She handled this A list event [s ponsored by] Banana Republic with aplomb and poise. We had some internal VIP's in attendance and thanks to Jessica's great information the event went flawlessly. Our sponsorship was featured prominently exactly as communicated by Jessica and her team. I highly recommend her and would most certainly use her again in the future" - William Geach, Banana Republic
ESSE PR
89 De Boom Street
San Francisco, California
94107
415.606.2405
esse@essepr.com
