UVF GDD GRAD SHOW 2016 CONCEPT & CREATIVE DIRECTION
GDD is a new intensive 2-year Graphic and Digital Design program at UFV found by Karin Jager in 2012.
Location Mission Campus, University of the Fraser Valley.
key challenges
Program is new and nobody knows about it; far from mainland; Fraser Valley has agricultural stereotype;
Mission Campus location is very remote from graphic design Vancouver culture/ industry;
best students go for older and known programs.
solution
Turn location into a special place adding GDD program strengths.
concept
Remote special place in a stunning ancient rain forest surrounded by the mountains where graphic designers are growing. Every student is like a tree that grows up in that special place. Brief PDF style guide for sponsors.
tagline
'a place to grow'
visual concept
Beautiful nature + professional design environment
Please visit GDD Grad's website creativewoods.ca
Applied Arts Magazine featured Creative Woods for all grad shows in Canada on its website.
credits
Mila Mukhortova
Creative Direction, Art Direction; Print and Web Design;
CreativeWoods.ca promo video: script, storyboard; Dynamic media;
Peter McMann
Social Media Leading. Creative Woods copywriting;
GDD Social media managing & copywriting; Portrait and stopmotion photography;
Sultan Jumataev
Dynamic Media Leading. Social media grad's videos production;
CreativeWoods.ca Promo video production: video editing, visual effects, sound effects; Event video production;
Eugene Kulaga
Logo refining: "Discover" design and general look; Event graphic design;
Brittany Sandve
Event Exhibit, Portrait photography, Photo editing;
Courtney Verbeek
Maker Talks Coordinator
Paige Nelmes
Print Coordinator
Ziyi Hao
Head-in-hole Exhibit Illustrator
Celina Frisson
T-Shirt Design
Lianne Kerpel
Sponsorship
Tori Hackett, Nicole Hatter, Shuai Xin, Shyanne Nicholson
Creative Woods Event
Arie Osterby
Social media grad's stopmotion production;
Shayleen Bain
Icons for social media design;
Amanda Piccolo
Event Graphic Design;
Bo Feng
Creative Woods website Content, Event support;
Maryanne McFarlane
Creative Woods website Content.
