Abstract
How do Liberal Arts and Sciences students identify? This question led me to research the origins of the liberal arts. The Liberal Arts branding project establishes an identity for the program and its students by using print and web tools. The ultimate goal is to create a community where students can seek advisement and make informed choices based on the options and opportunities provided.
Discussion
This project is an ongoing process that started at the beginning of Fall 2015. The idea was built on a Fall 2014 collaboration with Dr. Williams, where we designed posters and bookmarks to promote literature courses. The Liberal Arts and Sciences project is currently being presented to student leaders, faculty and staff of the School of Arts and Sciences, and the college-wide GenEd Committee for feedback, followed by a web application testing.
Acknowledgements
We would like to thank Faculty Commons for the ongoing support, faculty and staff who provided invaluable feedback, and the student group who contributed to the web application design process.
