Uniqlo specializes in creating clothing that is simple, elegant, and has longevity. Each product is meticulously designed so that no detail is overlooked. When designing window displays for such products, we come up with new and different ways to visually demonstrate each campaign's feeling and engage customers.
For the latest UNIQLO collaboration, I created window designs for both flagship and mall stores using Liberty London's iconic patterns. Inspired by Nick Knight's Liberty photoshoot for Uniqlo, I created exciting pattern-on-pattern displays. The fun florals were brought to life with three-dimensional shapes and a real flower installation for customers to interact with.
Mockup for NYC's 5th Avenue flagship store.
Final display for NYC's 5th Avenue flagship store.
Mockup for Soho flagship store.
Final display for Soho flagship store.
A flower wall was installed in one of the Soho windows to create a backdrop for people passing by to spread the word on social media.
Uniqlo's spring linen collection featured light and bright colors, so to accent the styling, we created installations using sheer fabric.
Linen campaign mockup for Soho flagship store's glass case.
Linen campaign final display for Soho flagship store's glass case.
Standard store linen campaign mockup.
Standard store linen campaign final window display.
Select stores feature seasonal core products by getting a specialty window that showcases posters and mannequin styling. Every few months these windows change to feature new seasonal products that belong in every wardrobe.
