Project Brief/ Blueprint, one of the leading startup accelerators in Hong Kong and part of the world-reknowned Swire Group, came to Brand Craft HK looking for a new key visual that could be used across print and digital, predominantly to advertise the opening of their accelerator applications for 2016.
Our Response/ The key focus of showcasing both the Swire Group's companies in and around Taikoo Place where Blueprint is situated, as well as other leading tech companies in the area, was realised through our 'sim city' concept, in collaboration with illustrator Jack Daly.
This provided a fun yet highly engaging key visual that will also serve as a base for developing a new brand language for Blueprint.
