Joseph Orr's profile

CBA Brand Strategy + Visual Identity

The CBA Advanced Education Brand 
Brand Story 
 
High-Touch, High-Tech, High-Potential 
In a vibrant industry where the stakes are always high and the rules seem to change daily, it is essential for future leaders to fully understand and embrace the complex dynamics of modern consumer banking, from the latest technology to the most engaging marketing and customer service practices. This kind of knowledge isn’t instilled through how-to books or on-line courses. It requires collaborative, best-of-class students, a faculty with extensive, practical experience, and access to state-of-the-art learning tools. 
 
CBA’s Advanced Education programs answer this call by providing your most promising managers the opportunity to immerse themselves in an intense, hands-on learning experience that forges sophisticated simulation technology with personal team dynamics. The result is pragmatic, real-time familiarity with the driving elements of successful consumer banking, inspired and coached by our eminent faculty of first-tier academics and practitioners. 
 
This is higher education that puts advanced theory and best-case, real-world examples into practice. Students leave our programs informed, engaged and energized, ready to take on the toughest challenges. CBA’s Advanced Education graduates today will be your leaders tomorrow. 
CBA Brand Strategy + Visual Identity
Published:

CBA Brand Strategy + Visual Identity

Performed research by interviewing internal teams and constituents, generated several hundred name recommendations, presented name recommendation Read More

Published:

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