True Besties.
How we got Arab tweens talking.
Positioned as problem skin’s best friend, Clean& Clear needed to establish its digital presence in the Arab world and connect with its target audience: teenage girls and their best friends.
We discovered that while the average teenage girl has hundreds of friends on Facebook, she only trusts a single person with her secrets and problems. That's when True Besties was born: a social networking society where best friends get to share not just secrets and stories, but a full-fledged profile.
We discovered that while the average teenage girl has hundreds of friends on Facebook, she only trusts a single person with her secrets and problems. That's when True Besties was born: a social networking society where best friends get to share not just secrets and stories, but a full-fledged profile.
Thanks to interactive posts, relevant incentives and a pretty tight social media strategy, we established the Clean and Clear Arabia Facebook page and managed to grow it from 300 fans to more than 170,000 in less than 2 years.
