Objective:
To demonstrate how up close and personal National Geographic's
'Secrets of the Wild' technology gets without disrupting animal behavior.
'Secrets of the Wild' technology gets without disrupting animal behavior.
Step 1:
Print and outdoor media will show personal statements from animals,
also linking to their instagram account.
Print and outdoor media will show personal statements from animals,
also linking to their instagram account.
Step 2:
Instagram accounts are made for each animal.
Instagram accounts are made for each animal.
Step 3:
A public stunt where a farmers' market takeover will
encourage users to pick their food with a drone.
Because eagles don't pay for their food,
any food the user grabs with the drone is free of charge.
encourage users to pick their food with a drone.
Because eagles don't pay for their food,
any food the user grabs with the drone is free of charge.
Place:
New York Union Square farmers' market
New York Union Square farmers' market
