The challenge of this project was to design a branded product that created a multi-sensory experience. The brand had to consist of a liquid and a solid. The product also had to have a media convergence component.
Mantra for Stress Relief consists of a liquid herbal tonic and a chocolate bar designed to be sold in health food stores for grab-and-go stress relief for busy people.
I sourced Neenah papers for an extra level to the sensory experience. The laser cut sides of the packaging are designed using Neenah's Plike paper with a smooth, plastic-like feel to the touch. A bit of shimmer comes into play with the packaging on the interior with Neenah's Stardream gold paper.
Mantra for Stress Relief consists of a liquid herbal tonic and a chocolate bar designed to be sold in health food stores for grab-and-go stress relief for busy people.
I sourced Neenah papers for an extra level to the sensory experience. The laser cut sides of the packaging are designed using Neenah's Plike paper with a smooth, plastic-like feel to the touch. A bit of shimmer comes into play with the packaging on the interior with Neenah's Stardream gold paper.
