This project consisted of creating a brochure design for Pack Rat Outdoor Center.
The idea I had was to create a simple guide that helps make gear selection a convenient, consistent, and hassle-free experience. With my design, I wanted to incorporate ruggedness, simplicity, and cleanliness to make this brochure feel very intentional, functional, and put together. I wanted my design to illustrate that correctly choosing the right gear for a camping trip is a strategic and purposeful process.
4 color [CMYK] print job | 6x9 inch document size | 16 page, saddle stitched booklet | Printed on uncoated 12x18 paper
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0fe51633812962.56b920fe25379.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/09c1ee33812962.56b920fe2436d.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/051fdd33812962.56b920fe1f8d4.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/45688d33812962.56b920fe14193.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3f1c2233812962.56b920fe12de3.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e66b3b33812962.56b920fe155db.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/26196e33812962.56b920fe16a00.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/43aa4c33812962.56b920fe19929.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/09d71333812962.56b920fe17cee.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/454be033812962.56b920fe1bde5.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/020d6233812962.56b920fe21d7c.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5f5d4733812962.56b920fe1aacc.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e6577133812962.56b920fe20ba5.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/df6db333812962.56b920fe1d11f.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9a140e33812962.56b920fe1e591.jpg)
![camping Gear camping guide brochure Pack Rat outdoors adventure map Nature simple Arkansas grant willbanks brochure design mock up](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a1a7c733812962.56b920fe22f49.jpg)