Brand: Case New Holland Construction Equipment India Pvt Ltd (Case India) is best known for its compaction equipment and backhoe loaders, although the product range of its parent company is more diversified.  The rapid growth of the road sector in the country has contributed significantly towards the company’s growth and has made it a leading construction equipment manufacturer in the product segments that it offers in the market.

Brief: To  create a brand campaign that promotes Case Construction as a global brand in India, showcasing its varied range of construction products.

Challenge: To establish Case construction as the ultimate solution for all the construction needs.