The brief
HP were looking for a multi-platform digital emailer to help promote an event that was to be held in several destinations across the world. This needed to be email friendly for both desktop and mobile devices, while being sent out to all their delegates for an upcoming event.
The execution
As the event was to be held in several destinations across the world, I came up with the idea of using a passport. This animated through the pages and finished on which ever page the destination was going to be for that particular delegate.
HP were looking for a multi-platform digital emailer to help promote an event that was to be held in several destinations across the world. This needed to be email friendly for both desktop and mobile devices, while being sent out to all their delegates for an upcoming event.
The execution
As the event was to be held in several destinations across the world, I came up with the idea of using a passport. This animated through the pages and finished on which ever page the destination was going to be for that particular delegate.
The results
The client loved how the animated mailer looked and worked and wanted to carry the theme across various print and digital campaigns on the run up to the start of the events.
The client loved how the animated mailer looked and worked and wanted to carry the theme across various print and digital campaigns on the run up to the start of the events.
