St. Louis Blues Hockey
Ad Campaign
Ad Campaign
Bob Harris (Writer) and Mike Conway (Art Director) birthed this campaign for the local
NHL team several seasons and agencies ago. The term "Bleed Blue" became associated not only
with fanatical members of a rather rabid fan base, but to anyone wishing to jump on board
and get behind the team.
NHL team several seasons and agencies ago. The term "Bleed Blue" became associated not only
with fanatical members of a rather rabid fan base, but to anyone wishing to jump on board
and get behind the team.