Puzzle - Godlike music video and 360 video
Music artist management agency Recognition London and the Brazilian-born artist and musician known as PUZZLE asked Territory to create a visually rich and stylistically surreal video for the debut single Godlike, and a further set of teaser trailer, 360° and VR videos to support the multichannel launch of the London-based artist’s career.
With a passion for gaming, fantasy and digital art, PUZZLE wanted a creative concept that captured the emotional heart of the song in abstract form without actually revealing himself. Territory’s response references geometric shapes, bold colours and surreal environments in a low poly head concept that creates a layer of mystery and fantasy by only showing PUZZLE in 3D form.
The collaborative nature of the project, defined by an openness and enthusiasm for new ideas and methods, inspired Territory to experiment with new techniques for 3D content creation and development. “This was an exciting project for us, combining our 3D, CGI, gaming and high-end production expertise with innovative R&D” says co-founder and creative director David Sheldon-Hicks.
Having worked with the XBOX Kinect on previous projects, Peter Eszenyi, Territory’s head of 3D, was interested in the technology’s flexibility, facial recognition capability and experimental appeal, and felt there was an opportunity to take the technology and techniques in a new direction. He says, “Using the Kinect with Scanect software we were able to capture incredibly accurate facial expressions and body movements, and create a high definition 3D CGI animated sculpture of PUZZLE that syncs to footage. As a new approach to creating high quality 3D content, the set up proved to be ideal for the project in every way”.
The result is a continuously animated CGI narrative that feels like a visual track to the song, ‘a richly textured landscape where the lyrical story can live and breathe’.
Says PUZZLE, “Our vision is to engage audiences in a more immersive way where people can embrace music and fantasy through their senses, and I think the visual element is key to how we converse with our audience and introduce them to the world of PUZZLE and it’s possibilities. I hope that GODLIKE’s video will demonstrate the power of collaboration when creative minds, aided by cutting edge technology, portray music through powerful visuals”.
Territory Credits
Director: Peter Eszenyi
Creative Director: David Sheldon-Hicks
Producer: Sam Hart
With a passion for gaming, fantasy and digital art, PUZZLE wanted a creative concept that captured the emotional heart of the song in abstract form without actually revealing himself. Territory’s response references geometric shapes, bold colours and surreal environments in a low poly head concept that creates a layer of mystery and fantasy by only showing PUZZLE in 3D form.
The collaborative nature of the project, defined by an openness and enthusiasm for new ideas and methods, inspired Territory to experiment with new techniques for 3D content creation and development. “This was an exciting project for us, combining our 3D, CGI, gaming and high-end production expertise with innovative R&D” says co-founder and creative director David Sheldon-Hicks.
Having worked with the XBOX Kinect on previous projects, Peter Eszenyi, Territory’s head of 3D, was interested in the technology’s flexibility, facial recognition capability and experimental appeal, and felt there was an opportunity to take the technology and techniques in a new direction. He says, “Using the Kinect with Scanect software we were able to capture incredibly accurate facial expressions and body movements, and create a high definition 3D CGI animated sculpture of PUZZLE that syncs to footage. As a new approach to creating high quality 3D content, the set up proved to be ideal for the project in every way”.
The result is a continuously animated CGI narrative that feels like a visual track to the song, ‘a richly textured landscape where the lyrical story can live and breathe’.
Says PUZZLE, “Our vision is to engage audiences in a more immersive way where people can embrace music and fantasy through their senses, and I think the visual element is key to how we converse with our audience and introduce them to the world of PUZZLE and it’s possibilities. I hope that GODLIKE’s video will demonstrate the power of collaboration when creative minds, aided by cutting edge technology, portray music through powerful visuals”.
Territory Credits
Director: Peter Eszenyi
Creative Director: David Sheldon-Hicks
Producer: Sam Hart
