Moscow has a strong retail tradition. Historically it has always been a trade centre of Russia. One of the most important features of markets not only in Moscow but also in the whole country is that each seller brings his or her goods raised at home gardens. The area of Kuznetsky Most is not an exclusion. There are many sellers standing along the street and proposing all sorts of goods for reasonable prices illegally. The idea of Joy Market is to unite these people and provide a free space to display and sell their goods. Joy market is a new market unit which is designed for citizens that could rent some part of this unit and sell their home grown vegetables, fruit, greens, and herbs for affordable prices.
