The food and beverages sector is one of my fortes I've been working in this field since I started, for me it's such a great deal to be able to work with products that offer nutrition, carring traditions
P.A.N.® Corn Products
Leading brand of precooked corn meal, basic ingredient in everyday Venezuelan dishes, like arepas and empanadas.
• Packaging development.
• Follow up on third-party campaigns.
• Internal communication for sells-force.
• Development of promotional concepts.
• Development of launch material for national and international projects.
• Consulting on implementation and strategic application of the brand
Pampero®
Dominant Venezuelan brand in the production of tomato sauces and byproducts
• Packaging development.
• Follow up on third-party campaigns.
• Internal communication for sells-force.
• Development of promotional concepts.
• Development of launch material for new projects.
• Consulting on implementation and strategic application of the brand
Rikesa
Leading Venezuelan brand of spreadable cheese, with vitamins and minerals.
• Packaging development.
• Follow up on third-party campaigns.
• Internal communication for sells-force.
• Development of promotional concepts.
• Consulting on implementation and strategic application of the brand
Toddy
Leading Venezuelan brand of cocoa-based beverage mix
• Packaging development.
• Follow up on third-party campaigns.
• Internal communication for sells-force.
• Development of promotional concepts.
Fresca Chicha
Brand of instant beverage made of powdered rice which is a traditional venezuelan drink, the brand is owned by Quaker
• Follow up on third-party campaigns.
• Internal communication for sells-force.
• Development of promotional concepts
Efe
Leading ice cream and frozen desserts manufacturer.
• Follow up on third-party campaigns of all products.
• Packaging development for individual and family-size products.
• Advertising concepts for new products launching.
• Internal communication to sells-force.
• Development of launching campaigns.
• Development of handbooks and operation manuals for the franchise and the sells-force.
• Design and final composition for P.O.S. Material.
• Consulting on concept and development for new products.
MiGurt
First Venezuelan brand of pasteurized extended-shelf-life yogurt
• Art development for sanitary records*
• Development of brand identities for new product concepts (with cereal and digestive)
• Development of P.O.S. Materials
Lipton Ice Tea
Tea Beverage powder .
• Packaging adaptation.
• Advertising material adaptation.
Gelatinas Golden
Gelatin Dessert powder brand.
• Packaging for sanitary registration and first stages design for test runs.
Nelly
Economy segment margarine brand.
• Follow up on third-party campaigns.
La Torre del Oro
Dressings brand (Worcestershire sauce, garlic sauce, hot sauce, mustard, mayonnaise and tomato sauce)
• Follow up on third-party campaigns
Prasan
Fine cookies and presserves.
• Packaging design
• Sales aid material
• Social Network strategy
Brahma
Beer brand
• Follow up on third-party campaigns.
• Development of P.O.S. Material.
Chef
Food Service brand for shortening, oil, flavor enhancers, frozen meats and vegetables.
• Design of product catalog
• Development of sales force material
• Packaging design and final compositing.
