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2015-2016 Horticulture Catalogs

Multi Packaging Solutions 2015-2016 Retail & Wholesale Hortifculture Catalog
Multi Packaging Solutions is a print company that covers many big brands and clients. Also available at MPS (Formely John HenryⓇ) is a collection of Horticultural signage and other materials for all types of markets in the floral segments (Growers, Wholesalers and Retailers).The objective of this project was to take the existing catalog from the 2014-2015 season and redesign the cover and inside pages to give it a fresh and more clean look. Both catalogs and other information are available at www.jhc.com.
Each cover needed to be redesigned to reflect the market that it was being assigned to. Wholesalers typically will purchase materials in bulk and need less customization with their products where as retailers are more specific with their customer and do not require as much product as a wholesaler would. Although the Wholesale catalog is smaller, alot of the products inside are similar to the Retail maket, but without options for customizing.
Both catalogs included some product additions, subtractions and revisions as well as price and product code changes on every page. Some of these layouts were lightly edited (below) and others needed to be created (example on lower right)
2015-2016 Horticulture Catalogs
Published:

2015-2016 Horticulture Catalogs

The 2015-2016 redesign for the Multi Packaging Solutions' Retail & Wholesale Horticulture Catalogs

Published: