Washington Traffic Safety Commission's Target Zero Texting & Driving Campaign
Production Design: Julie Davidson
Radarworks developed an integrated sponsorship designed to amplify the impact of the WTIA’s initiative to combat the texting-and-driving epidemic.
To maximize limited resources and establish authenticity with a hard-to-reach audience, we partnered with Live Nation to sponsor Sasquatch!, the Northwest’s premier music festival. Throughout the event, participants were encouraged to “Take the pledge to not text and drive” via a mix of media that included radio, OOH, digital, mobile, and on-premises advertising.
Despite the relatively short seven-day promotional period, the partnership with Sasquatch! was extremely effective, resulting in over 1,500 people pledging to not text and drive.
To maximize limited resources and establish authenticity with a hard-to-reach audience, we partnered with Live Nation to sponsor Sasquatch!, the Northwest’s premier music festival. Throughout the event, participants were encouraged to “Take the pledge to not text and drive” via a mix of media that included radio, OOH, digital, mobile, and on-premises advertising.
Despite the relatively short seven-day promotional period, the partnership with Sasquatch! was extremely effective, resulting in over 1,500 people pledging to not text and drive.
