This project was developed in 2014, while I was working at Whirlpool Latin America, in Joinville (Santa Catarina - Brazil).
I had the chance to lead the creative process of the Experience Brand Language for Consul, in which the team and I basically created a new and unique process to do it from scratch.
It took around 6 months to go all the way from verbal brand values to the physical translations of that into products, and at the end, we designed a conceptual product that should be the reference for every project developed for the next generation of products (which would represent the 2015-2017 portfolio).
This job impacted all product categories and required deep understanding of the restrictions and limitations of each product architecture, as well as close contact with engineers, marketing and supply chain teams.
* Language in some of the texts is Brazilian Portuguese
** Team members that actively contributed to build this material: Eduardo Sanches, Fabiano Braga, Renzo Menegon
