The Lee Beverage website was launched with attention to every detail. While following our brand guidelines, we developed a vast site that includes the entire portfolio of products along with flavor descriptions, availability, company history, job application forms and advertising updating capabilities.
It's all waiting on the click of a finger for your viewing pleasure.
![beverage beer identity Wisconsin OshKosh distribution](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1c9cb730185707.5616e347c177e.png)
Covering 29 counties within the state, these beverage trucks travel many miles while showing off the Lee Beverage crest.
While the main element is a bottle cap, the logo has other subtle features that connect it to the industry and location.
![beverage beer identity Wisconsin OshKosh distribution](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aed29c30185707.5616e45424849.png)
We brought the theme of authenticity into the business cards for Lee Beverage by simulating a beer ring on every card. It's a subtle touch that communicates the industry without jumping right out at you.
![beverage beer identity Wisconsin OshKosh distribution](https://mir-s3-cdn-cf.behance.net/project_modules/disp/39ce1f30185707.5616e34802c97.gif)