Indonesians are always creating opportunities to make money. From directing traffic, to selling water in traffic jams, to bringing lunch for their colleagues, Indonesians are always finding ways to offer a service or product that people want. This is also the heart of tokopedia, an online mall where people open stores to better their futures. This ad aims to remind Indonesians that business is in their blood.

 

A version of the tokopedia sellers campaign launch TVC created exclisively for National Day. The narrator is reading words from Indonesia's first president, Sukarno.