Nike Catch The Flash
Integrated on- and offline campaign
In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects. Every runner wearing it is safer, since the Nike Vapor Flash Jacket makes him visible in the dark.
Our idea: “Catch the Flash” – the first chase that makes the invisible visible. Digitally on our microsite and, at the same time, on the dark streets of Vienna.
Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and there by revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using a purpose-built app.
Our idea: “Catch the Flash” – the first chase that makes the invisible visible. Digitally on our microsite and, at the same time, on the dark streets of Vienna.
Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and there by revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using a purpose-built app.
Credits
Client: Nike Gesellschaft mbH, Austria
Client: Nike Gesellschaft mbH, Austria
Agency: Jung von Matt/Neckar
Creative Director: Kai Heuser, Joerg Jahn, Jacques Pense
Art Director: Matías Müller
Copywriter: Gün Aydemir, Matthias Hess, Christoph Moll
Designer: Christoph Kock, Alexa Petruch, Christopher Mackamul, Rico Noel, Boris Noll, Andreas Jeutter
Project Manager: Manuel Colloseus, Björn Hansen, Denise Winter
Director & Editor: Cem Kaya
Sound Design & Music: HearDis!
Technical Director: Nils Doehring
Programmer: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec
Information Architecture: Andrea Conradt, Valerie Dapprich, Robert Rockmann, Sebastian Heidfeld
Producer: Anja Geib, Simone Abel
Art Buyer: Bianca Winter
Photographer: Mat Neidhardt
Motion Design: Aslan Malik
Post Production: Recom GmbH & Co. KG
Media: Mindshare GmbH & Co. KG (Austria)
Creative Director: Kai Heuser, Joerg Jahn, Jacques Pense
Art Director: Matías Müller
Copywriter: Gün Aydemir, Matthias Hess, Christoph Moll
Designer: Christoph Kock, Alexa Petruch, Christopher Mackamul, Rico Noel, Boris Noll, Andreas Jeutter
Project Manager: Manuel Colloseus, Björn Hansen, Denise Winter
Director & Editor: Cem Kaya
Sound Design & Music: HearDis!
Technical Director: Nils Doehring
Programmer: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec
Information Architecture: Andrea Conradt, Valerie Dapprich, Robert Rockmann, Sebastian Heidfeld
Producer: Anja Geib, Simone Abel
Art Buyer: Bianca Winter
Photographer: Mat Neidhardt
Motion Design: Aslan Malik
Post Production: Recom GmbH & Co. KG
Media: Mindshare GmbH & Co. KG (Austria)
